Executive Lifecycle Marketing Manager

Sobre el puesto

<h2><strong>Who we are </strong></h2> <h3><strong>About Stripe</strong></h3> <p><span style="font-weight: 400;">Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.</span></p> <h3><strong>About the team</strong></h3> <p>The Global Executive Marketing team builds and scales Stripe’s most strategic executive engagement programs, including Executive Briefing Centers, Executive Summit, Customer Advisory Boards, World Economic Forum activations, executive sponsorship, and regional executive experiences. Our mission is to deepen trust with senior decision-makers, accelerate enterprise outcomes, and create durable executive-level relationships across Stripe’s most important accounts.</p> <h2><strong>What you’ll do</strong></h2> <p>Stripe's most important enterprise relationships are won and deepened through sustained, thoughtful executive engagement, not one-off touchpoints. As the Executive Lifecycle Marketing Manager, you will own the strategy and execution for how Stripe nurtures senior decision-makers across its priority accounts: developing personalized, account-specific approaches that meet executives where they are in their relationship with Stripe, then translating those individual plays into scalable lifecycle journeys that work across executive personas and account segments.</p> <p>This role requires a seller's mindset. You understand what's meaningful to a particular executive, what stage of the relationship they're in, and what it will take to deepen trust and move things forward. You also know how to zoom out: distilling what works at the individual account level into programs and playbooks that can scale across similar audiences. This is a creative and analytical role in equal measure — you'll be as comfortable crafting a personalized engagement plan as you are building a pipeline dashboard.</p> <h3><strong>Responsibilities</strong></h3> <ul> <li>Design and execute account-specific engagement plans for Stripe's priority executive accounts, tailoring tactics and sequencing to each executive's business priorities, relationship stage, and opportunity with Stripe</li> <li>Build scalable lifecycle journey frameworks that translate individual account learnings into repeatable playbooks for executive personas and account cohorts so the best approaches compound over time</li> <li>Map and manage the executive lifecycle across key accounts: identify where relationships stand, what's needed to progress them, and what program or tactic is the right next step</li> <li>Partner closely with field sales and regional teams to understand account dynamics, executive priorities, and relationship goals, then develop coordinated marketing plays that accelerate those outcomes</li> <li>Orchestrate multi-touch engagement sequences across executive programs (EBCs, roundtable dinners, advisory boards, hospitality, 1:1 outreach) as integrated, lifecycle-aware campaigns rather than standalone events</li> <li>Own pipeline and ROI reporting for executive engagement — build dashboards and measurement frameworks that track relationship progression, program influence on pipeline velocity, and business impact</li> <li>Partner with executive program owners to ensure each program serves a clear lifecycle purpose and connects to the broader account engagement model</li> <li>Align cross-functional stakeholders (Sales, Marketing, executive offices) around account-level priorities and shared engagement plans</li> </ul> <h2><strong>Who you are</strong></h2> <p><span style="font-weight: 400;">We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.</span></p> <h3><strong>Minimum requirements</strong></h3> <ul> <li>7+ years of experience in enterprise marketing, lifecycle marketing, field marketing, strategic account marketing, or executive engagement in B2B environments</li> <li>Proven ability to develop personalized, account-specific engagement strategies — you think about individual accounts and executives, not just segments</li> <li>Experience building scalable programs or journey frameworks that extend individual account learnings to broader audience cohorts or persona segments</li> <li>Comfort with lifecycle thinking: you can map and sequence engagement across stages of a relationship or buying journey</li> <li>Experience building pipeline influence and ROI reporting — dashboards or measurement models that connect marketing activity to business outcomes</li> <li>Strong cross-functional collaboration skills, with experience working directly alongside sales teams and executive stakeholders</li> <li>Demonstrated ability to influence and drive alignment across marketing, sales, and leadership without direct authority&nbsp;</li> </ul> <h3><strong>Preferred qualifications</strong><span style="font-weight: 400;">&nbsp;</span></h3> <ul> <li>Experience with executive engagement programs (EBCs, CABs, executive summits, or executive sponsorship programs) as a marketing practitioner</li> <li>Background in lifecycle marketing, demand generation, or enterprise customer marketing</li> <li>Experience developing persona-based messaging or journey frameworks for different executive buyer types</li> <li>Familiarity with Salesforce or CRM-based reporting for tracking account engagement and pipeline influence</li> <li>Strong written communication skills — ability to synthesize account context and strategic positioning into compelling, tailored narratives</li> <li>&nbsp;</li> </ul>