Marketing Operations Manager, AMER Events

<h2><strong>Who we are </strong></h2> <h3><strong>About Stripe</strong></h3> <p><span style="font-weight: 400;">Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.</span></p> <h3><strong>About the team</strong></h3> <p>Marketing Operations is a team of marketing execution experts and systems thinkers focused on efficiency. We partner closely with Regional and Demand marketing, Growth, Martech, and creative teams to deliver scalable, high-impact campaigns across channels. While we operate globally, this role is focused on supporting the AMER region.</p> <h2><strong>What you’ll do</strong></h2> <p>We are seeking a Marketing Operations Manager to serve as the end-to-end marketing operations process owner for in-person and online events. In this role, you will collaborate with Field Marketing, Demand Generation, Marketing Technology, and Marketing Operations teammates to identify audiences, track and drive attendance, produce high-performing and measurable campaigns, accurately process attendee and non-attendee data, route leads accurately and quickly, and provide sales follow-up reporting.</p> <h3><strong>Responsibilities</strong></h3> <ul> <li>Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting.</li> <li>Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and success metrics.</li> <li>Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking.</li> <li>Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement.</li> <li>Manage the accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data.</li> <li>Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within agreed service levels.</li> <li>Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact.</li> <li>Maintain high standards for data quality, privacy, consent, and contact governance throughout the campaign lifecycle.</li> <li>Identify and address process, data, and technology gaps by implementing scalable documentation and operating procedures that improve consistency and performance.<span style="font-weight: 400;">&nbsp;</span></li> </ul> <h2><strong>Who you are</strong></h2> <p>We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.</p> <h3><strong>Minimum requirements</strong></h3> <ul> <li>5+ years of experience in marketing operations, demand generation operations, event operations, or a related field.</li> <li>3+ years of proven expertise in Marketo, with a strong track record of developing scalable programs and driving successful campaign outcomes.</li> <li>Proven track record of optimizing campaign and execution workflows within event and webinar platforms (such as Splash and ON24).</li> <li>Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes.</li> <li>Strong program-management skills, with the ability to manage timelines, dependencies, risks, and multiple concurrent events.</li> <li>Strong analytical and problem-solving skills, including experience using campaign data to identify issues and improve performance.</li> <li>Understanding of data quality, consent, privacy, and contact-governance practices.</li> <li>Clear written and verbal communication skills and experience working across Marketing, Sales, and Technology teams.</li> <li>Attention to detail and the ability to operate effectively in a fast-paced environment with changing priorities.</li> <li>Experience integrating AI into scalable marketing operations workflow designs and streamline processes.</li> </ul> <h3><strong>Preferred qualifications</strong><span style="font-weight: 400;">&nbsp;</span></h3> <ul> <li>Experience in the technology or financial services sectors, ideally within a high-growth company.</li> <li>Knowledge of marketing automation tools and processes to enhance efficiency and scalability in campaign execution.</li> <li>Strong adaptive skills with a proven ability to thrive in a rapidly changing environment.</li> <li>Experience managing or collaborating with an offshore production team to streamline operations.</li> </ul>