Originally posted at greenhouse · Apply on the company's site for the best experience.
Originally posted at greenhouse · Apply on the company's site for the best experience.
<div class="content-intro"><p>Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond.</p> <p>Marketers get a visual editor with reusable components, in-context preview, and workflows to launch fast and stay on brand. Developers have freedom to use their favorite frameworks and integrate with anything through the API-first platform. Brands get one source of truth for content that is accurate, flexible, and measurable.</p> <p>Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact. It’s Joyful Headless™, and it changes everything.</p> <p><strong>WHAT IS IN IT FOR YOU</strong></p> <p>You will be joining a growing company where you can contribute to many “firsts”. Plus these benefits:</p> <ul> <li>Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)</li> <li>Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding</li> <li>Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays</li> <li>Personal development fund for courses, books, conferences, and material</li> <li>VSOP (Virtual Stock Option Plan)</li> <li>The annual international team-building trip, quarterly and monthly online get-togethers</li> <li>As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules</li> <li>An international team that loves to have fun at work and works hard together to accomplish shared goals</li> </ul></div><p><strong>JOB SUMMARY</strong></p> <p>As the Director of Product Marketing at Storyblok, We're looking for a Product Marketing Director to shape how we position, launch, and grow our product in the market- particularly in the US, UK and EMEA. This is a senior, hands-on role for someone who can translate complex technical capability into compelling, credible narratives — and who's comfortable in the room with engineers as much as with executives. You'll own the connective tissue between Product, Engineering, Sales, and Marketing at a stage where positioning decisions have outsized impact on growth.</p> <p>You will guide a talented team, focusing on sales enablement, website conversion, feature adoption, and Storyblok’s market positioning with industry analysts and customer review platforms. A key responsibility is to elevate our product marketing function to influence revenue, customer acquisition, and market leadership.</p> <p>Your mission is to enable Storyblok to win in the market by clearly articulating our value, differentiation, and future direction.<br><br></p> <p><strong>What you’ll bring:</strong></p> <p>You're genuinely comfortable operating in technical territory, not just translating it secondhand. You can read API documentation, understand headless CMS architecture, and hold a credible, detailed conversation with engineers and technical evaluators about how the product actually works — its components, integration points, and trade-offs versus alternative approaches. This fluency shows up in the quality of your messaging: you write positioning that developers trust because it's accurate, not just persuasive. </p> <p>You've likely worked hands-on with developers before, whether as a technical product marketer, solutions engineer, technical product manager, or in an engineering-adjacent role, and you know how to earn credibility with a technical audience rather than assume it.<br><br></p> <p><strong>ESSENTIAL JOB FUNCTIONS</strong></p> <p><strong>Product Positioning & Messaging</strong></p> <ul> <li>Own and evolve our core messaging and differentiated value proposition across all audiences (developers, marketers, partners, enterprise buyers), setting the strategic framework the wider team executes against</li> <li>Direct ongoing customer, market, and competitive research programs to ensure messaging stays relevant, differentiated, and current</li> <li>Set the standard for translating product capabilities and roadmap into solution-oriented, benefits-led messaging that resonates across the buyer journey</li> <li>Ensure messaging consistency and governance across all channels — website, campaigns, sales assets, analyst briefings, and customer communications<br><br></li> </ul> <p><strong>Go-To-Market Strategy & Execution</strong></p> <ul> <li>Own GTM strategy for major product and feature launches, driving alignment across Product, Growth, Sales, Customer Success, and Content leadership</li> <li>Define phased rollout strategies that drive awareness, adoption, and revenue impact across key customer segments</li> <li>Set the standard for launch toolkits — messaging frameworks, FAQs, competitive positioning, product one-pagers, internal training — and build the team capability to produce them at scale</li> <li>Establish the measurement framework for launch performance and adoption, using it to continuously improve release execution<br><br></li> </ul> <p><strong>Sales Enablement & Sales Plays</strong></p> <ul> <li>Build a structured sales playbook program aligned to product capabilities, customer pain points, and vertical use cases.</li> <li>Equip revenue teams with high-impact content (battlecards, ROI calculators, solution briefs, demo scripts, objection handling).</li> <li>Partner directly with Sales Leadership on rep onboarding, conversion effectiveness, and keeping messaging aligned to evolving sales motions</li> <li>Use sales performance data, win/loss interviews, and customer feedback to identify and prioritize enablement investments<br><br></li> </ul> <p><strong>Analyst & Review Site Strategy</strong></p> <ul> <li>Define and lead the analyst relations strategy to secure meaningful participation in key analyst evaluations (e.g., Gartner Magic Quadrant, Forrester Wave, IDC MarketScape).</li> <li>Orchestrate analyst briefing cycles, submission processes, and relationships that enhance Storyblok’s visibility and influence.</li> <li>Own our presence and growth strategy on review platforms (G2, Gartner Peer Insights), including review acquisition and profile optimization</li> <li>Establish ongoing monitoring and response mechanisms for public reviews and rankings<br><br></li> </ul> <p><strong>Website & CRO Performance</strong></p> <ul> <li>Partner with Growth Marketing and Web leadership to ensure product positioning is clearly and consistently represented site-wide</li> <li>Set priorities for CRO initiatives that improve engagement, conversion, and self-serve funnel performance</li> <li>Define messaging strategy and success metrics for key product pages, feature highlights, and trial flows</li> <li>Direct ongoing testing and optimization of messaging, CTAs, layouts, and journey flows based on data<br><br></li> </ul> <p><strong>Lead, mentor, and inspire the Product Marketing team to deliver high-impact outcomes aligned with company goals.</strong></p> <ul> <li>Set team structure, priorities, and ways of working in partnership with marketing leadership</li> <li>Coach the team on messaging craft, technical fluency, and cross-functional collaboration</li> <li>Foster a culture of ownership, curiosity, experimentation, and continuous learning.</li> <li>Develop individual growth plans, conduct regular performance reviews, and ensure team members have access to relevant coaching and training opportunities.</li> <li>Ensure strong collaboration across Product, Growth, Brand, and Sales teams to drive alignment and accountability.</li> </ul> <p> </p> <p><strong>EDUCATION AND EXPERIENCE</strong></p> <ul> <li>8+ years of experience in Product Marketing, with at least 2+ years in a leadership role.</li> <li>Proven experience in a fast-growing B2B SaaS environment.</li> <li>Strong understanding