Sr. Ads Product Marketing Manager

<div class="content-intro"><p><strong>About Pinterest:</strong></p> <p>Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.</p> <p>Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the&nbsp;<a href="https://www.pinterestcareers.com/our-life/pinflex/">flexibility</a> to do your best work. Creating a career you love? It’s Possible.</p> <p>At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.</p> <p>Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process <a href="https://www.pinterestcareers.com/our-philosophy-on-ai-in-hiring/">here</a>.</p></div><p>We’re looking for a Sr. Product Marketing Manager to lead go-to-market strategy and execution for SMB advertisers. In this role, you'll combine deep customer and market insight with cross-functional leadership to drive product adoption, shape product strategy and fuel SMB advertiser growth. This is a high-impact, strategic position with real autonomy and a direct line to how Pinterest builds the future of advertising.<br><br></p> <p><strong>What you'll do:</strong></p> <ul> <li>Market analysis: Lead self-directed customer and market analysis to develop a comprehensive understanding of the Ads Manager product area and the broader competitive landscape</li> <li>Cross-functional alignment: Aggregate insights across teams (e.g. product analytics, data science, UXR, brand research and sales) to build advertiser empathy and identify competitive opportunities that influence product development</li> <li>Opportunity sizing: Define needs-based partner segmentation to inform priority opportunities. Estimate strategic and revenue impact of each initiative to allocate resources and support most effectively</li> <li>Go-to-market (GTM) strategy: Develop and execute comprehensive GTM marketing strategies from including positioning, messaging, channel mix, launch plans and contingencies</li> <li>Milestone management: Evaluate milestones and schedules, flag when projects are on- versus off-track and drive action through existing and new PMM best practices, tools and processes<br><br></li> </ul> <p><strong>What we're looking for:</strong></p> <ul> <li>Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience</li> <li>6+ years of experience in product marketing, ads marketing or a related field</li> <li>Deep expertise with SMBs, including advertiser needs, media strategies, analysis and optimization</li> <li>Experience with Pinterest tools such as Ads Manager, Bulk Editor, Merchant tools and API-based workflows</li> <li>Experience developing and executing go-to-market strategies across multiple stakeholder groups</li> <li>Experience leading cross-functional workstreams independently, with comfort navigating ambiguity</li> <li>Strong communication skills with the ability to explain complex subjects clearly and concisely to leadership and cross-functional partners</li> <li>A commitment to understanding and advocating for advertisers, with a track record of turning customer insights into actionable product and marketing strategies<br><br></li> </ul> <p><strong>Relocation Statement:</strong></p> <ul> <li>This position is not eligible for relocation assistance. Visit our<a href="https://www.pinterestcareers.com/pinflex/"> PinFlex</a> page to learn more about our working model.<br><br></li> </ul> <p><strong>In-Office Requirement Statement:</strong></p> <ul> <li>We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.</li> <li>This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.</li> </ul> <p>&nbsp;</p> <p>&nbsp;#LI-REMOTE</p> <p>#LI-PW1</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.</p> <p><em><span style="font-weight: 400;">Information regarding the culture at Pinterest and benefits available for this position can be found <a href="https://www.pinterestcareers.com/pinterest-life/" target="_blank">here</a>.</span></em></p></div><div class="title">US based applicants only</div><div class="pay-range"><span>$123,684</span><span class="divider">&mdash;</span><span>$254,644 USD</span></div></div></div><div class="content-conclusion"><p><strong>Our Commitment to Inclusion:</strong></p> <div>Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete&nbsp;<a href="https://forms.gle/sS24D4WboEKUZMQK6">this form</a> for support.</div> <div>&nbsp;</div> <div><em>By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.</em></div></div>